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Books by: ROM BRAFMAN
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”?...
[more]Lowest Price: $12.49
the Irrestistible Pull of Irrational Behavior, "brilliant book shows how people do things against their best interests," by Rom Brafman, the author of last year's The Starfish and the Spider and his psychologist brother...
[more]Lowest Price: $35.13Pages: 1