Books by: ORI BRAFMAN
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”?...
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Understanding the amazing force that links some of today's most successful companies If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. What's the hidden...
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the Irrestistible Pull of Irrational Behavior, "brilliant book shows how people do things against their best interests," by Rom Brafman, the author of last year's The Starfish and the Spider and his psychologist brother...
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