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Books by: JOSEPH TUROW
Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives. Completely revised with updated examples,...
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How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments...
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@text:By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment. This collection is designed to supplement the 3rd edition of Media Today: An Introduction...
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Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources—from news reports to Web sites to tv shows—for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories...
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"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do media...
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Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between...
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We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information...
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The use of the internet in homes rivals the advent of the telephone, radio, or television in social significance. Daily use of the World Wide Web and e-mail is taken for granted in many families, and the computer-linked internet is becoming an integral part of the physical and audiovisual environment....
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