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Books by: JOHN FISKE

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of...
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What is popular culture? How does it differ from mass culture? And what does popular "text" reveal about class, race, and gender dynamics in a society? In this bestselling work, Prof. Fiske takes a new approach to studying cultural artifacts....
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In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission,...
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Television Culture provides a comprehensive introduction to television studies. Fiske examines both the economic and cultural aspects of television, and investigates it in terms of both theory and text-based criticism. Fiske introduces the main arguments from current British, American, Australian,...
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Whether a novice canoeist or experienced whitewater kayaker, no paddler should be without an AMC River Guide. In this completely updated and revised edition of AMC’s River Guide: Maine, paddlers of all ability levels will find the comprehensive, straightforward information they need to experience everything...
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1897. Part Two of Two. The noted historian has written an excellent narrative on the founding and early development of Virginia. See other titles by this author available from Kessinger Publishing....
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Completely revised and updated, this new edition of AMC’s classic River Guide describes more than 2,500 miles of river, making it the region’s most comprehensive paddling guide. Each river—including the Connecticut, Merrimack, Champlain, Piscataqua, Saco, Androscoggin, and others—is described in detail,...
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Designed as a companion to Understanding the Popular, Reading the Popular is a "series of readings" about today's cultural phenomena. The book highlights the conflicting responses popular culture can evoke....
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